Global consulting firm Accenture Ltd. became the first sponsor to cut ties altogether with Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."
The relationship between Woods and Accenture goes back six years, with the New York-based firm in 2006 crediting its "Go on, be a Tiger" campaign with boosted its image significantly.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," the company said Sunday, adding that "it wishes only the best for Tiger Woods and his family."
On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time, but didn't say it was terminating their relationship completely.
Despite all the turmoil, other sponsors have continued to stick with Woods for the time being.
