Yes it was a total scam, a hoax, AND a FAILURE....at least it sure seems that way!

Kanye west >
Def Jam >
Universal Music GroupTaylor Swift >
Big Machine >
Universal Music Group
It doesn't take a Music Industry genius to figure out this one. In fact this strategy is used over and over by Universal.
Examples:Kanye VS 50 Cent (both under Universal)
50 Cent Vs Rick Ross (both under Universal)
Let me also say, that I think this strategy is pure genius on the part of Universal, I just find it amazing that the general public buys into this stuff. (shout out to all my people at Universal!)
Either that, or Kanye just has Award Show Turrets!
On a side note, I thought that the single ladies video was wack... I mean seriously... Beyonce and 2 other girls dancing around for a whole song? That's a video?
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